“The road to riches is never straight and narrow. It can be riddled with financial land mines.” – Kevin O’Leary

If you’re an entrepreneur, old or new, you are fully aware of how hard it is to kick-start your business or brand and achieve those first profits to break-even and believe that it’s all going to work out and that it is after all a worthwhile venture.

Whatever it is that you’re selling or your brand is about, as long as it’s making other people’s lives easier and helping them in some way, you can rest assured that you will never go out of business.

When you find a solution to a problem and a good solution that is when you have a successful business. 

In order for your business or brand to stay afloat, of course you need to be ready to put in the time and effort but it is equally important to try to maintain a good work-life balance else it can eventually take a toll on how you see things, think and run your business.

Without a doubt, you have got to have that passion and zeal to run a successful business, learn from your mistakes, be determined, smart, enthusiastic and of course resilient and unafraid of failure.

While having all these qualities and thinking straight especially while facing an obstacle may seem like an unsurmountable task, there is something that will benefit your business and brand like nothing else while making your business and your life easier and happier.

Yes, it is in fact Digital Marketing which is a crucial need for every business and every brand if you want to achieve all your targets and become profitable without having to spend truck-loads of money.             

What is Digital Marketing? 

Digital Marketing is a cost-effective, impactful and easy way to generate more leads and clients, engage with them in order to retain the client list, know where you’re going wrong and what more you can do to help your business grow more within a short duration of time.

It is any form of marketing products or services that involves electronic devices. It is basically advertising delivered through a variety of digital channels ranging from social media such as Youtube, Facebook and Instagram, mobile applications, Email, web applications, search engines, websites, or any other new digital channel. It can be both online as well as offline and to ensure that your business is super successful, you might want to make use of both as the ultimate digital marketing strategy. 

What are the Most Effective means of Digital Marketing?

Digital Marketing has a plethora of means for communication, let’s look at some of the most effective ones:

• Enhanced Offline Marketing

• Radio Marketing

• Television Marketing and

• Phone Marketing.

What are the most Impactful mediums of Digital Marketing?

Search engine optimization (SEO)

The appropriate answer is if your presence is not there on search engine and you are not ranking then you are missing out on 3.5 billion opportunities every day. It is in turn not impacting you at all!

If you are present on search engines and ranking there then the impact could be amazing! You can get more and more visitors visiting your website every month. If your visitors are leads then you will have more and more leads every month eventually converting. This is the Impact of SEO.

Search engine marketing (SEM)

SEM impacts you in a very big way! It’s a form of paid advertising that targets people when they’re searching for something related to your brand or product/services in a search engine like Google. It’s an amazing way to target potential customers and guide them to your website and convert.

Content marketing

The quote Content is King! surely stands tall as quality content marketing can drive lots of engagement, through content marketing you can communicate your brand and product stories, this will help the audience in understanding what do you stand for and what do you have that they want! This Impacts your brand on a very heavy scale.

Social Media Marketing (SMM)

Social Media Marketing is having a astonishing impact. Social media helps in developing business tactics. Social media platforms like Instagram, Facebook, Twitter, LinkedIn etc., show an opportunity for businesses to grab the attention of the audience while simultaneously building a brand presence. These social platforms allow brands to use tactics to build and create brand profiles like fan pages, contests etc. Through Social media marketing, one can figure out the likes and preferences of customers as well as the latest trends adopted by the public .

Social media marketing helps a brand/company to build a strong online presence by innovative social media marketing techniques and customer satisfaction. This Impacts you in a very big way in terms of building a brand presence

Affiliate Marketing can help you build awareness as help as it can get you sales. With affiliate marketing, you can easily promote your products/services on the platforms of these affiliates who already have the niche audience for your product/service. Affiliate Marketing will impact your business with an increase in sales.

Email marketing

Email Marketing is one of the oldest forms of digital marketing and still one of the most impactful, with a plethora of types of communications you can put across email like contests, promotion, newsletter… etc, it impacts you in a very positive way carrying a very heavy weightage in the mix.

Why Digital Marketing?

With the entire world talking to be online especially right now, and occupying the digital space, with more and more number of people being active on social media and spending an increased number of hours on their electronic devices and gadgets, it is the best place to find more clients in a cost-effective and easiest manner possible.

Here are a few reasons why you must consider Digital Marketing for your business or brand RIGHT NOW. 

1. Be Laser Focused on Your Customers.

Having an online presence on social media enables you to directly connect with your customers. You can ask for reviews, feedback and even suggestions to help you do better. When you focus on your clients and offer a good solution to their problems, they are likely to stick with you always. You can also conduct an online survey, indulge in fun activities, games, offers and giveaways to get your already existing clients to get more of their family and friends! 

2. Build Your Marketing Framework.

Once you enter the realm of digital marketing, you’ll understand better how to improve, restructure and tweak your business model and plan. Digital marketing will provide you with insights to what more you can do, which areas you need to focus more on and how you can do it more effectively, using as little capital as possible. 

3. Develop Your Brand’s Story.

A brand that tells a story connects to its target audience and a business that is transparent tends to attract and retain more clients. Digital marketing is an effective way to tell your story and share it with existing as well as potential clients. 

4. Get them to Your Site.

Digital marketing lays the ground foundations of traffic acquisition when you use it the right way. Ensure you clearly mention and emphasize on a call to action so that the people have no option but to order your products and services. Use your website as efficiently as possible to ensure each lead who visits it, doesn’t leave without becoming your client. 

5. Build Audience Connections with Content Marketing.

When you give a detailed description and state the need for your product or service, you are more likely to get a higher number of clients. The more you interact with your customers, the more your business and brand will grow. The key lies in making them feel special. 

6. Find Customers with Paid Channel Advertising.

Using the key digital marketing tools and strategies such as, Search engine optimization (SEO), Search engine marketing (SEM), Social Media Marketing (SMM), Pay-per-click advertising (PPC) among several more, you can easily narrow down the search for people genuinely interested in your products and services. Without digital marketing to guide you through, you’ll be looking for a needle in a haystack. Let digital marketing help you reduce the haystack to find customers with ease. 

Join the digital world and see how your business thrives. You’ll be in for a rollercoaster ride and oh, with the financial landmines being to the minimum. Conquer the digital world with FYLABS today!