According to a 2017 study from Radicati, there are over 3.7 billion email users worldwide, and that number is steadily rising. Email marketing remains one of the most effective channels of marketing, with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. The average open rate of an Email is 17.8%.

If your email marketing strategy hasn’t been successful previously, you need to come up with a new and effective email campaign and write killer emails that bring results. If you’ve been ignoring email marketing, it might be time to reevaluate your strategy.

Today, email marketing is delivering huge returns for marketers willing to get started with it. It sure is basic and looks simple but it has the potential to drive results. 

Now that we know a little about Email Marketing let us dive deep and get to know how Email Marketing has been a game-changer

Basics of E-mail Marketing

1. Get permission

Firstly you need permission before you actually put your email marketing campaign into action. It’s important to have a clear purpose when asking for an address. This is where a strong call to action comes into play, and copywriting is super important. Establish your credibility, explain what the emails are for, and get people interested in receiving them. Whatever that incentive is, make it clear and enticing, and don’t be afraid to promote it.

Some common ways to entice people to sign up include:

• Email series
• Free downloads
• Free white papers or eBooks
• Update lists, like new releases and product updates

2. Follow through with great content

Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.

Almost all email service providers give you the option to create an autoresponder sequence, and it’s imperative that you take advantage of it.

The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address.

3. Analytics and segmentation

Once you’ve come up with a basic email marketing campaign and strategy, you need to use data and analytics to start refining your broadcasts and generating even better results than you would with a basic campaign. Most service providers usually also provide complimentary analytics.  The 3 most important are open rate, click-through rate, and unsubscribes.

Your open rate explains how many people open your emails. It’s based on a single invisible tracking pixel that loads when someone clicks on your message.

When looking at open rates, it’ll usually tell you how well you’ve built your relationship with readers. Ideally, people are excited to read your emails and open them quickly. If your open rate is low, it usually means you have a lot of unengaged subscribers. You need to work harder on providing value and managing expectations.

Next, your click-through rate, or CTR, shows how many people clicked on a link (if any) in your email. If your CTR is low, it means that your message is either not targeted enough, or simply not getting through. In this case, focus on improving your copy.        

Finally, your unsubscribe rate tells you how many people have clicked the “unsubscribe” button at the bottom of your email.

You see! how Email Marketing can be a real time asset and a game changer for you!

Now that we know the basics let us see how can a perfect email give you that extra edge that will change the revenue dynamics for you!

2 steps to write the perfect email

Writing a perfect email is not an art but a skill which once you master it, then there is no stopping you from producing the best stuff! Let’s have a look at 2 of the most important skills to write the perfect Email:

Use a compelling subject line. 

You only get one chance to make a first impression, and the subject line is that chance for emails. The subject line determines whether or not your email is ever read. Focus on being informative and entertaining.  

Keep it short and friendly.

The worst mistake you can make with an email is trying to cram too much information into an email. The document ends up being too long. Sure, people need to know the relevant information, but you can spread out the information over several emails.

Alternatively, you can link to pages on your website so the reader can seek out more details if he or she wants.

• Add relevant information and calls to action.                                           Journalists are required to find out the, who, what, when, where, why, and how of a story before publishing. That’s a standard we’re going to set for our emails. Each email you send needs to answer these vital questions.

• Personalize each email and use the second-person point of view. Nobody wants to feel like they’re just another faceless number. It’s important to greet each individual using personal language, which becomes an easy feat to accomplish with email template programs. You also need to write emails in the second person. Focusing on “you” opens a conversation in which the recipient feels important.

• Proofread and check your grammar multiple times. There’s no worse feeling than spending hours designing the perfect email template, sending it out to your contact list, and finding a glaring typographical error.        
• Typos are the worst, and with emails, they can constitute a sign of spam. It looks unprofessional and may even get your email blocked by spam filters. Take the time to perform at least two rounds of edits to check for these typos and to make sure everything is polished before you send an email out to your customers.

Hurray! We now know-how Email Marketing can be a Game Changer for you. You need to keep optimizing your emails and your strategies for maximum output.

Finally, let us just see some things you need to keep in mind while putting together all of this together.

Things to remember

While getting access to a good mailing list is the perfect starting point, you need to tread wisely since you’re just a guest in their inbox. You wouldn’t want to spam them with unnecessary information which might lead them to block you. Your emails are always just one click away from losing their interest forever.

Be polite, respectful, and deliver value. You’ll want to follow through with the promises you make. Provide people what they’ve asked for an email on a regular basis that lines up with their expectations. There’s no formula for this, it’s all about what works best for you and your company’s voice and style. The scope is huge and you must never stop learning to become better.

Reach out to us to create an amazing Email Marketing Strategy for your brand and reach out to the maximum audience anywhere in the world with E-mail

The post How E-Mail Marketing has been a Game Changer! appeared first on Fylabs.

If you’re an entrepreneur, old or new, you are fully aware of how hard it is to kick-start your business or brand and achieve those first profits to break-even and believe that it’s all going to work out and that it is after all a worthwhile venture.

Whatever it is that you’re selling or your brand is about, as long as it’s making other people’s lives easier and helping them in some way, you can rest assured that you will never go out of business.

When you find a solution to a problem and a good solution that is when you have a successful business. 

In order for your business or brand to stay afloat, of course you need to be ready to put in the time and effort but it is equally important to try to maintain a good work-life balance else it can eventually take a toll on how you see things, think and run your business.

Without a doubt, you have got to have that passion and zeal to run a successful business, learn from your mistakes, be determined, smart, enthusiastic and of course resilient and unafraid of failure.

While having all these qualities and thinking straight especially while facing an obstacle may seem like an unsurmountable task, there is something that will benefit your business and brand like nothing else while making your business and your life easier and happier.

Yes, it is in fact Digital Marketing which is a crucial need for every business and every brand if you want to achieve all your targets and become profitable without having to spend truck-loads of money.             

What is Digital Marketing? 

Digital Marketing is a cost-effective, impactful and easy way to generate more leads and clients, engage with them in order to retain the client list, know where you’re going wrong and what more you can do to help your business grow more within a short duration of time.

It is any form of marketing products or services that involves electronic devices. It is basically advertising delivered through a variety of digital channels ranging from social media such as Youtube, Facebook and Instagram, mobile applications, Email, web applications, search engines, websites, or any other new digital channel. It can be both online as well as offline and to ensure that your business is super successful, you might want to make use of both as the ultimate digital marketing strategy. 

What are the Most Effective means of Digital Marketing?

Digital Marketing has a plethora of means for communication, let’s look at some of the most effective ones:

• Enhanced Offline Marketing

• Radio Marketing

• Television Marketing and

• Phone Marketing.

What are the most Impactful mediums of Digital Marketing?

Search engine optimization (SEO)

The appropriate answer is if your presence is not there on search engine and you are not ranking then you are missing out on 3.5 billion opportunities every day. It is in turn not impacting you at all!

If you are present on search engines and ranking there then the impact could be amazing! You can get more and more visitors visiting your website every month. If your visitors are leads then you will have more and more leads every month eventually converting. This is the Impact of SEO.

Search engine marketing (SEM)

SEM impacts you in a very big way! It’s a form of paid advertising that targets people when they’re searching for something related to your brand or product/services in a search engine like Google. It’s an amazing way to target potential customers and guide them to your website and convert.

Content marketing

The quote Content is King! surely stands tall as quality content marketing can drive lots of engagement, through content marketing you can communicate your brand and product stories, this will help the audience in understanding what do you stand for and what do you have that they want! This Impacts your brand on a very heavy scale.

Social Media Marketing (SMM)

Social Media Marketing is having a astonishing impact. Social media helps in developing business tactics. Social media platforms like Instagram, Facebook, Twitter, LinkedIn etc., show an opportunity for businesses to grab the attention of the audience while simultaneously building a brand presence. These social platforms allow brands to use tactics to build and create brand profiles like fan pages, contests etc. Through Social media marketing, one can figure out the likes and preferences of customers as well as the latest trends adopted by the public .

Social media marketing helps a brand/company to build a strong online presence by innovative social media marketing techniques and customer satisfaction. This Impacts you in a very big way in terms of building a brand presence

Affiliate Marketing can help you build awareness as help as it can get you sales. With affiliate marketing, you can easily promote your products/services on the platforms of these affiliates who already have the niche audience for your product/service. Affiliate Marketing will impact your business with an increase in sales.

Email marketing

Email Marketing is one of the oldest forms of digital marketing and still one of the most impactful, with a plethora of types of communications you can put across email like contests, promotion, newsletter… etc, it impacts you in a very positive way carrying a very heavy weightage in the mix.

Why Digital Marketing?

With the entire world talking to be online especially right now, and occupying the digital space, with more and more number of people being active on social media and spending an increased number of hours on their electronic devices and gadgets, it is the best place to find more clients in a cost-effective and easiest manner possible.

Here are a few reasons why you must consider Digital Marketing for your business or brand RIGHT NOW. 

1. Be Laser Focused on Your Customers.

Having an online presence on social media enables you to directly connect with your customers. You can ask for reviews, feedback and even suggestions to help you do better. When you focus on your clients and offer a good solution to their problems, they are likely to stick with you always. You can also conduct an online survey, indulge in fun activities, games, offers and giveaways to get your already existing clients to get more of their family and friends! 

2. Build Your Marketing Framework.

Once you enter the realm of digital marketing, you’ll understand better how to improve, restructure and tweak your business model and plan. Digital marketing will provide you with insights to what more you can do, which areas you need to focus more on and how you can do it more effectively, using as little capital as possible. 

3. Develop Your Brand’s Story.

A brand that tells a story connects to its target audience and a business that is transparent tends to attract and retain more clients. Digital marketing is an effective way to tell your story and share it with existing as well as potential clients. 

4. Get them to Your Site.

Digital marketing lays the ground foundations of traffic acquisition when you use it the right way. Ensure you clearly mention and emphasize on a call to action so that the people have no option but to order your products and services. Use your website as efficiently as possible to ensure each lead who visits it, doesn’t leave without becoming your client. 

5. Build Audience Connections with Content Marketing.

When you give a detailed description and state the need for your product or service, you are more likely to get a higher number of clients. The more you interact with your customers, the more your business and brand will grow. The key lies in making them feel special. 

6. Find Customers with Paid Channel Advertising.

Using the key digital marketing tools and strategies such as, Search engine optimization (SEO), Search engine marketing (SEM), Social Media Marketing (SMM), Pay-per-click advertising (PPC) among several more, you can easily narrow down the search for people genuinely interested in your products and services. Without digital marketing to guide you through, you’ll be looking for a needle in a haystack. Let digital marketing help you reduce the haystack to find customers with ease. 

Join the digital world and see how your business thrives. You’ll be in for a rollercoaster ride and oh, with the financial landmines being to the minimum. Conquer the digital world with FYLABS today! 

The post Digital Marketing: The Phoenix of the Business world appeared first on Fylabs.

Digital Marketing for real estate is the one thing that almost every real estate player or even a small real estate broker is implementing in their traditional approaches.

So why has digital marketing for real estate has become so important? Why are real estate brands and even individuals suddenly opting for digital marketing to approach or target their audience? What are the factor’s that has got this shift of traditional marketing for real estate before to digital marketing for real estate now?

Let’s get started!!

Why is Digital Marketing for Real Estate Important?

Real estate is one such industry that has really benefitted from the digital marketing wave. According to research, around 92% of potential buyers do vigorous research online before they ultimately make the purchase offline. Hence, making sure you have a strong digital marketing strategy is of the utmost importance to make your brand name stand out in the real estate industry.                      

The real estate market in India is extremely competitive. With a plethora of options and price points to choose from, home buyers are spoilt for choice. Add to that the rapidly-evolving digital tools for real estate marketing. It’s neither feasible nor practical to just rely on traditional media to reach the right audience. And just like old-world media, even new-age digital strategies needs planning and execution to target the right audience.

How to Create a Balanced Strategy in Digital Marketing for real estate?

Marketing in real estate needs sustained efforts and innovative ideas to reach out to people. Despite stiff competition and ever-growing media costs, there are some proven marketing strategies to succeed. Implementing them, you would be able to improve sales, achieve better efficiency and find that perfect balance in your real estate marketing plan.

Traditional Way

The traditional method of marketing for Real Estate businesses revolved around getting to know the neighborhood where your developmental project is coming up, interacting with the members of the community, good and old-fashioned reference system and of course having open-house days and meeting prospective clients over a cup of coffee or in your official headquarters.

All of these marketing methods sure help in closing clients and landing deals but with the fast-paced lifestyle and hectic schedule, no one has either the time, energy or extra money to spend when looking to buy a new house or property. Through the power of photographs and more specifically high-quality professional videos, people can take a look at a potential property without actually having to visit it, in person.

Prospective clients can also have a discussion with real estate agents over a quick phone-call making it cost-effective as well as efficient. The easier you make buying a property for your customers, the easier will it be to close them. While the traditional method hasn’t lost its charm, you must adopt a mix of both traditional as well as digital marketing to keep up with the changing scenario. 

Digital Way

Digital Marketing is the most powerful marketing tools in today’s highly digitalized era. Digital marketing for real estate guarantees leads generations as per your convenience and close clients more effectively with less personal efforts.  

Digital Marketing for real estate is the most effective way to communicate with your target audience, it helps you to communicate your brand story, showcase your projects and ideas & generate quality leads.

These leads are nurtured through personalization touches and eventually convert.

1. Know your Audience

Understanding your intended interest group is the fundamental and most significant advance to all showcasing endeavours. Not just will it empower you to comprehend what your potential purchasers need, yet in addition change certain parts of your item or administration to satisfy those necessities. These are the establishment ventures for Strategy for Digital Marketing for real estate as well. Continuously direct a profound exploration about your customer’s needs, likes, propensities, yearnings, challenges, way of life, and so on will help you sincerely interface with them, construct a bond, and gain their trust.

2. Professional Website

Your site is a key device for the entirety of your showcasing endeavours. It speaks to your image and its qualities, so the site needs to depict them plainly and succinctly. Guests must discover it inconceivably simple to discover data and explore through various segments. Inciting guests to make a move and mentioning to “connect” with you is additionally a compelling method to push your guests down the lead pipe.

3. Professional Photographer and Power of Video

Photos are a basic aspect of the home purchasing choice cycle. Truth be told, 90% of home purchasers accept that expertly shot photographs helped them settle on a more educated choice. Proficient photographic artists utilize progressed gear, lighting strategies, and preparing to give a completely flawless look to your homes that clients love to take a gander at before taking an official conclusion.

What’s more, as we as a whole know – “A decent picture merits a million words” Video content gives the most commitment.

Indeed, 72% of all clients want to find out about an item or administration through video. Recordings are anything but difficult to process, join the best of text, pictures, and outlines, and make it simple to devour data. Recordings are additionally valuable to your site’s SEO.

4. Importance of maintaining a Blog

Content advertising is one of the best-promoting systems in the present time, it is one of the most important aspects of digital marketing for real estate as it will help out give relevant information to the unaddressed situations as well help you rank up the search engines. Indeed, it is the embodiment of inbound promoting. Recognizing your possibility’s agony focuses, causing them to comprehend the need to take care of their concern and afterwards furnishing them with the solution(s) as the significant substance is the thing that substance promoting is about. Beginning a blog which routinely gives supportive data about the land area can be incredibly helpful for possibilities in their examination stage. After some time you can convey a great deal of significant worth, form a devoted readership base, and receive the rewards for quite a while. The key here is to reliably post new substance which helps clients with important and valuable data.

5. Client Testimonials

Potential customers trust and relate to reviews from existing customers rather than brands talking about themselves. Definitely more than any creative ad campaign you can imagine. This is one of the most important tactics and it can be communicated brilliantly with the help of digital marketing for real estate. After a successful home buying transaction with a customer, do not hesitate to ask for a positive testimonial. It could be a video, a quote or even a sound bite. Real client tributes increment your image believably and urge expected clients to buy your item.

6. Optimize for Mobile

Ever since the rapid acceptance of smartphones, the way people browse the internet has changed drastically. Contrary to what one may believe, mobile-optimized websites allow visitors to find what they need rather easily than the desktop version. People can continue their hunt for a new home at any place and at any point of time directly from their cell phones.

7. Landing Pages

A landing page is vital to all inbound & paid marketing efforts. Hence, it’s no different when it comes to marketing your real estate business. A landing page delivers precise information about your project in a systematic, efficient and easy way to the potential home buyers. A lead generation form placed strategically on the landing page will help you coax the visitors to take action, which will further help you in your email nurturing efforts later.                                                                                     This overall technique of leveraging landing pages to generate leads is one of the best strategies of digital marketing for real estate and highly effective to convert leads into customers.

How to reach out to exact target Audience

One of the best ways for targeting the intended audience in the realm of digital marketing for real estate is through Facebook Ads. You can choose from a wide range of filters and demographics to reach out to the exact people you are looking for. There are several other audience finder ads and apps that you can utilize. Using Facebook Hyper-Specific Targeting Ads, you can narrow down on the exact type of clients you want to address. You can also narrow down the search by looking at the people who use apps related to this industry such as, Mortgage Calculators, Rent a house, Property Apps and the like.

So, now that we know how digital marketing for real estate is important and what impact it creates on our target audience, let’s have a look at some successful search portals who are leveraging digital marketing for real estate at it’s best!

Top 10 Platforms Effectively Leveraging Digital Marketing for Real Estate

• 99 acres
• Magicbricks
• Housing.com
• NoBroker
• Commonfloor
• Proptiger
• QuikrHomes
• Nestaway
• OLX homes
• RealtyDaddy

Get in touch to know more in detail about strategies which are personalized to your real estate business needs, with our expertise and established experience we would integrate digital marketing for your real estate business to achieve maximum ROI.

The post How has Digital Marketing for Real Estate become the New Game Changer! appeared first on Fylabs.

Unlike traditional marketing and advertising strategies, digital marketing has an edge since it allows targeted customer acquisition with fewer efforts and affordable prices. With numerous personalized strategies available, digital marketing is more personalized and can cater to the targeted audience with ease. The benefits of digital marketing are becoming more prevalent each day since more and more consumers are researching and buying products and services online. If you really want your business to grow, increase your sales and profits, you must switch to digital marketing if you haven’t already.

Now you must be wondering how to create a digital marketing strategy which can effective for your business or client?

Let us get started with the framework on how to create an effective digital marketing strategy!

Pillars for an effective Digital Marketing Strategy

Search Engine Optimization

Search Engine Optimization or SEO being one of the most effective marketing strategies is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business. The more keywords you rank for and the higher you rank, the more people will see and become familiar with your website and business.

Pay-Per-Click(PPC)

PPC is a paid form of advertising that relies on an auction-based system. With PPC, you bid on keywords that you want your ads to show up for, your ad triggers when a user’s search includes your keyword. If a user decides to click on your advertisement, you then pay for that click. In other words, you don’t pay for ad space but for the results.

E-mail Marketing

Email marketing focuses on retaining existing customers, as well as gaining new ones. You should be having a question sometime that “how should I integrate brand awareness in my digital marketing strategy?” Well, Email Marketing is an excellent technique for building brand awareness, keeping your company top-of-mind, and encouraging repeat purchases. Email is an excellent remarketing tool too.

Social Media Marketing

Social media marketing is an essential pillar of a visual and engaging digital marketing strategy, it focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, such as Facebook, Instagram, Twitter, LinkedIn and more depending on your target audience and their platform preferences. It also allows you to connect better with your clients as well as potential clients. 

Video

If just a picture can speak a thousand words, just think what a video can do, a good production will definitely engage the audience and instead of just promoting your products and services, you can find creative ways to generate more interest from your customers. An event announcement, new offers and updates, behind the scenes and so much more can be shown much more effectively via videos. This is a must-have pillar in your digital marketing strategy.

Content Marketing

This is one of the most important and strongest pillars for an effective digital marketing strategy. In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content. This content, which can include videos, blog posts, infographics, and more, provides values to users. It’s not, however, a sales-orientated copy but just plain informational.

How to Create a Digital Marketing Strategy

• Conduct a thorough research and build your buyer personas.
• Set down specific goals and then decide on the digital marketing tools that you’ll need.
• Evaluate your previously existing digital channels and assets and figure out a room for improvement.
• Audit and plan your owned media campaigns and make them more engaging, interactive and creative.

It’s important to first create and develop a good digital marketing strategy and then putting it into action.  

Now that you know what are the pillars of an effective digital marketing strategy and How to build a strategy! Let us give in a few more minutes and see how digital marketing benefits you and it will help you understand that why you need an effective digital marketing strategy to hit the skies of success.

Benefits of opting for Digital Marketing

Digital marketing is the most powerful form of marketing.

• Using digital marketing tactics is the most cost-effective way to market your business. With affordable digital marketing tactics, small businesses can get more for their marketing spend. The main cost of digital marketing is just time and efforts. 
• Digital marketing is the most measurable form of marketing. Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve digital marketing strategy.
• One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers. You can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While pay-per-click, display and social media advertising enable you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
• Most people are starting their buyer’s journey online. Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their challenges. This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online and reach customers when it matters most.
• Your customers are on social media, and digital marketing helps you reach them. In using the traditional techniques in marketing, you will definitely experience a limit in scope and size. Print ads are limited to a certain location, market and time. And if you wish to broaden its scope, then prepare your budget for it. But in digital marketing, your reach will be farther but more targeted. The only limitation is your creativity and strategy.
• SEO and local SEO helps you reach more qualified buyers online. SEO is another powerful digital marketing tactic that offers a variety of benefits. By optimizing your site content for the search engines, you can work to reach more buyers online. Using relevant keywords that help describe your product or service offering can help you bring more targeted traffic to your site, which increases conversions over time.
• Digital marketing helps you connect with mobile customers. Who doesn’t own a mobile phone these days? It’s no longer a luxury but a basic necessity. Consumers are always browsing and consuming content on their mobile devices. Over half of all online users are accessing the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.
• You can easily and quickly adapt your strategy and tactics for the best results. While traditional marketing tactics may require you to wait weeks or even months to determine which strategies are working, digital marketing allows you to view the real-time results of your campaigns and adapt your tactics to improve results as you go.
• Digital marketing levels the playing field, allowing your business to be more competitive. Traditional marketing tactics like print advertising are expensive and require big business budgets for effective placement. However, digital marketing tactics are more affordable, allowing businesses of all sizes to gain exposure online. If your business is not limited to a specific location, you can use digital marketing to reach your target audience across the globe. This allows small businesses to find new audiences for their products and services.

Now that you are familiar with creating a strong digital marketing strategy and how will digital marketing benefit you, go ahead and start building on an effective strategy to skyrocket your sales!

Reach out to us for ROI integrated digital marketing strategies, tailor-made for business needs!

The post The Ultimate Guide to Creating a Digital Marketing Strategy for Maximum ROI. appeared first on Fylabs.