Creating Value content for Restaurant Audience

User-generated content is a way to connect with potential customers through the content created by regular customers. Encouraging loyal customers to share their authentic experiences with your brand and sharing those snippets to bring potential people closer to your services is how it works.

Food being the soul of life, most people love to see & know about new places & new food to try. When this new suggestion comes from a fellow consumer, it builds credibility & trust.

Here are a few catches on how you can encourage customers to create user-generated content:

1. It Starts with ‘S’

Social media is honey for all human bees, so here it starts. It is a great place to connect with the audience, as this is where people know about what’s trending!

Run a social media contest with a tempting reward. You can ask your customers to share their favorite “Recipe of the Restaurant” in their Instagram stories, ask them to tag their buddies with whom they would like to taste it, and win a chance to FREE dining for 2-3 people.

It will promote your recipes as well as reach more people through tags. You can run such competitions and encourage customer to participate.

2. Take a #NoHushHashtag Idea

Raise the buzz by creating branded hashtags, and encourage your customers to use them when they dine in and post pictures at your restaurant. 

Reward your top-performing photos, videos, and captions with complimentary side dishes. Or, engage your customers in a contest where the winner gets their name assigned to one of your dining tables. So it will no longer be Table No. 7 but maybe Table Ria or Table Zen.

So the next time they come, they would be happy to have a small place named after them.

Take some fun ways to encourage potential customers and make them feel valued.

3. Remember the Reviews

Ask your customer to drop reviews on Google, Yelp, TripAdvisor, and potential platforms. Positive reviews generate social proof and bring higher search engine rankings and visibility. 

You can always be creative about the rewards for positive reviews, maybe with a free cookie the next time the customer visits you or a voucher.

Paint your social media with all the faces that visit you and love your place. You can also share their critical feedback and showcase how you implemented the change for the better. 

It shows your inclusiveness and encourages people to connect with you.

For more user-generated ideas, ask your customers about things they would like to do, maybe hosting an event or any particular contest they would love to have.

Happy serving!

Website- https://fylabs.com/

For more details contact us at +91 7972654034

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The QR-code Masterstroke for Restaurants!

When everything is becoming super connected to the digital world, and people are getting more comfortable with online communication even in the offline world, QR code comes as a handy buddy. 

They offer contactless information, a source of clarity & ease of use even in new settings.

Let’s dive into how you can use QR codes to enhance the food experience at your restaurant:

1. Start with a Seamless Menu

A Menu QR code will help customers check out the menu on their devices quickly & seamlessly without any pressure to make quick decisions. You can place the QR code tent card on every table or at the entrance as a standee, wherever it is easily spotted & easily scanned.

2. Ordering & Payments

In addition, enabling ordering & payment from a smartphone reduces wait time & enhances convenience for both customers & restaurant staff. With one click the customer can see-decide-order-pay smoothly. 

Where to keep it? Place a QR code tent card on every table for easy usability.

3. Interactive Dining Experiences

An interactive QR code showcasing chef’s stories, cooking clips, and behind-the-scenes sourcing food ingredients would be a fun experience for customers till they wait for their food. Plus, the transparency will help consumers to trust your restaurant and feel an honest connection.  

4. Tourist Special

You can introduce tourists and even the locals to your recommended must-try things nearby through a QR code standee or creative-funky QR wall poster. This will help the tourists to get closer to your city and experience nearby attractions. It’s a way you connect with people & your unique hospitality point.

5. Loyalty program

By scanning a QR code, customers can sign up for the loyalty program, track their rewards points, and redeem exclusive offers and discounts. This will help you build a loyal customer base who will swear by your food.

6. Social media QR code

Invite people to follow your social media page, and place it at the payment counter or the most visible part of your restaurant. Tell foodies to join your food gang to learn about new recipes, season specials & offers every day!

Hospitality is still a person-to-person thing, it can’t be replaced but it can be amplified with some new twists. In today’s digital world, people tend to be more comfortable with prior online connections and gradually open up to one-to-one offline interaction. Give your consumer the comfort to open up & make them ready to try your services.

Happy serving!

Website- https://fylabs.com/

For more details contact us at +91 7972654034

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The post The Future of QR codes in restaurant marketing: Tips & best practices appeared first on Fylabs.

Quick 3-Point Guidance for Restaurants

Bring your restaurant closer to your foodie audience. Here are 3 Quick pointers that you can start with ease for restaurant digital marketing.

1. Storytelling Social Media:

Food is the foundation for so many experiences. Though one of our basic needs, it is also a way to connect family, friends & strangers. 

So start to connect with them and be part of their food tales!

Share snippets of kitchen chaos, cultural celebrations, your food, and the people who make it all happen. Make social media your canvas!

Where to start? Start with posting stories. You don’t need them to be refined. They can be anything.

Here are a few ideas for your stories!-

1. Share new recipe alert

2. Must try food suggestions from your kitchen

3. Menu combinations you love- Ex. Fav starter & soup combo!

4. Offers and discounts

5. Q&A with customers- Ex. What’s your Favorite Sunday dessert? A. Mango ice cream B. Gulab jamun ice cream.

Stories are less overwhelming because they stay only for 24 hours unless you add them to highlight & it gives fast feedback on how & what people like. 

To bring your customer to your social platform, keep a QR code standee or tent card in your restaurant & invite your consumer to join your Desi Committee.

2. Digital Presence:

Claim your spot on Google Business Listing. In the world of “OK Google!” people will search for new places to experience, and they know Google knows. So be there & keep it updated always!

Select your restaurant email ID and register your restaurant through it at Business Profile Manager in Google Tools. Further, fill in all the details as asked by Google & Verify your account to make your profile public.

And if you are already there check if you have covered all the points- who you are (about), where you are (address), what you do (menu), how to contact (phone no. or email ID)

And what to update? Post pictures of your food, festive offers & events, This week’s special & reviews.

Ask your customers for reviews in exchange for delicious sides, extra servings, or discounts the next time they visit you.

You can also run ads, but that’s something you can take once you complete all the basics.

3. Menu – Cooking Visual Feast:

On your Google listing & website ensure to add your online menu. Make your online menu a feast for the eyes. Mouth-watering images and tasty descriptions can turn a casual browser into a committed diner or add your restaurant to their “Must-try” list.

Website- https://fylabs.com/

For more details contact us at +91 7972654034

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